Ceat tyres have always been involved in road safety campaigns. If you remember the "Pram" ad with "the streets are filled with idiots" punch line. This time they have come up with even more interesting ad along with the punchline "for the game called road". Like previous ads, this ad too highlights the ignorance that happens on roads everyday. How a small ignorant activity can cause a series of serious mis-happenings.
This ad takes a serious concern and highlights them in a lighter way making it a must watch ad.
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