Awesome ad , a very good and innovative concept. Ad shows a business man withdrawing from all social responsibilities , family, friends and relatives are amused and shocked after his decision to quit.
But finally he mets an IDBI agent and listnes the plan and the next statement is
"Tiwari , zara cheque book lana".
Googled little and got the campainer info:-
Part of a new campaign for IDBI Federal Life Insurance, created by Ogilvy & Mather. Read the story on www.campaignindia.in
